Shooting for VaynerMedia and Sour Patch Kids was some of the most fun I've had in a long time. Just like so many American children, I spent years glued to the TV on Thanksgiving day taking in the colorful sights and sounds of the iconic Macy's Day parade. So as you can imagine, spending the day documenting the construction of the SPK float at the Macy's Day Parade studio in New Jersey was surreal--to put it lightly!
Flash forward (many) years later to the day of the shoot, and the little kid in me was in awe as I took in countless new and old props, floats, balloons, and various memorabilia throughout the studio.
Plus, Sour Patch Kids has long held one of the top spots on my list of all time favorites candies (I promise it's true!) so of course I was super excited to work with them.
To top it all off, it's always fun to see my work published:
And here's another fun one, found on the official Sour Patch Kids Instagram:
You can read the official press release here.
It's an understatement for sure, but I'm so thankful I had the opportunity to take on this project. Tune in to the Macy's Day Parade on Thanksgiving to check out the new float and don't blame me if you're craving Sour Patch Kids for the rest of the day.
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